US Soap, Bath and Shower Products Market Report 2023
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To understand the broader industry trends within the soap, bath, and shower products market, purchase our complete market research report that features over 90 pages of statistics, market intelligence, and expert recommendations to help you interpret future consumer behaviors and anticipate what’s next in the market.
Consumer markets have faced an unprecedented level of turmoil in recent years, from the massive economic disruption in 2020 from COVID-19 to 40-year highs in inflation in 2022. Real GDP (the inflation-adjusted measure of GDP) increased at an annualized rate of 2.9% in Q3 2022 – the first in which the US experienced positive growth in 2022, following two quarters of decline. However, consumer sentiment remains near historic lows, with rising interest rates, stubborn inflation, as well as volatile financial markets continuing to erode households’ confidence. With wage growth stalling, consumers exhausting their savings, soaring credit card debt and stubbornly high inflation – all signs point to reduced spending heading into next year.
Read on to discover more about the soap, bath, and shower products consumer market, read our Suncare and Skin Protection – US – 2023, or take a look at our other Beauty and Personal Care Market research reports.
Leading Companies in the Soap, Bath, and Shower Products Industry: Unilever, Procter & Gamble, Colgate-Palmolive, Hekel, S.C. Johnson & Son, PDC Brands, Johnson & Johnson, Naterra International, Dr. Bronner’s Magic Soaps.
Leading Brands in the Soap, Bath, and Shower Products Market: Dove, Caress, Shea Moisture, Irish Spring, Dial, Suave, Axe, Old Spice, Olay, Native, Ivory, Aveeno, Softsoap, Tree Hut, Mrs. Meyer’s, Method, Dr. Bronner’s.
This report, written by Carson Kitzmiller, a leading analyst in the Beauty and Personal Care sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Traditionally seen as a highly functional and hygienic category, soap, bath and shower products have become a prominent part of consumers’ self-care routines as skin health remains top of mind and consumers seek physical and mental relief within their cleansing routines. While the market continues to rebalance after an explosive 2020, SBS products that offer benefits beyond hygiene will continue to gain traction in the market, and brands must prove value through a lens of cost, convenience and quality to remain integral to daily and occasion-based cleansing routines.
Carson Kitzmiller
Senior Analyst, Beauty and Personal Care
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